Helping Tire Change Services Turn Clicks into Real Phone Calls
Before working with us, this local tire service provider had been running ads without much direction. They were spending money, getting some traffic, but struggling to get actual service calls. Their cost per lead was high, and most of the traffic wasn’t converting into real business.
That’s when they approached us. They needed a clear Google Ads strategy—one that focused on high-intent customers and reduced wasted ad spend.
We didn’t just optimize their campaign—we built an entire system focused on generating quality leads, increasing conversion volume, and driving measurable returns from every dollar spent on ads.
Our mission was to help them dominate local search for emergency tire services and become the first call customers make when they’re stuck on the road.
Our Solution
We approached this campaign with a clear strategy: drive immediate, high-quality phone leads for tire change services. Every part of the account was built with that outcome in mind. Here’s what we implemented :
- Targeted high-intent keywords
- Focused only on serviceable locations
- Tracked every call conversion
- Ran call-only ad campaigns
- Removed irrelevant search terms daily
- Tested multiple ad copies
Results
In just one month, the optimized campaign delivered 5,180 tracked phone calls from people actively searching for tire change services. With a total ad spend of $24,000, the cost per call was only $4.63—well below the industry average. The campaign also drove 30,600 clicks from 3.42 million impressions, showing strong relevance and visibility. Based on the client’s average job value, the estimated ROI was over 60%. Most importantly, the client saw more booked jobs and a lower cost per job compared to their previous efforts. This wasn’t just a campaign—it became a reliable system for daily, high-quality leads.
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