After taking over, we built everything from scratch. We set up a complete Google Ads system designed to generate urgent phone calls from people actively searching for help nearby. Each service had its own campaign, with carefully chosen keywords and call-only ads so drivers could call directly without delays. We also added location targeting and conversion tracking to make sure every dollar spent worked toward real results. The goal was simple: get fast, reliable leads at a low cost—and that’s exactly what happened.
google Ads for Full Roadside Assistance Lead System
We worked with a roadside assistance business that offered a full range of services—jumpstarts, tire changes, lockouts, towing, and fuel delivery. Their main challenge was getting real phone calls from people who needed help on the spot. They were spending money on ads but weren’t seeing consistent results. There were very few calls coming in, and most of their budget was going to waste because nothing was properly tracked or optimized. They came to us looking for a system that could bring in leads quickly and reliably
Our Solution
We built a complete Google Ads system from the ground up, focused on generating real phone calls from people needing immediate roadside help. Every part of the campaign was built to reduce waste, improve relevance, and bring consistent, trackable results.
- Separate campaigns for each service
- Call-only ads for direct leads
- Location-based targeting
- Structured ad groups for relevance
- Daily removal of bad search terms
- Call and form tracking setup
Results
The campaign delivered strong, profitable results in just 10 days. With a total of 1,570 phone call conversions, we successfully connected the business with real people needing urgent roadside assistance. The ads were shown over 362,000 times, reaching drivers across targeted locations at the right moment. Out of those impressions, 8,510 turned into clicks, and a significant number of them became phone calls—thanks to the call-only format and service-specific ad setup.
The total ad spend was $9,980, and with a cost per lead of only $6.36, the campaign stayed highly efficient. The conversion rate reached an impressive 18.45%, which confirmed that the traffic we were attracting was high intent and ready to take action. Based on an average job profit, the campaign brought in an estimated $52,820 in net profit. This result proved that with the right Google Ads system—focused on urgency, local intent, and daily optimization—roadside assistance businesses can build a steady flow of quality leads, reduce cost per job, and grow with confidence. There was no guesswork, no wasted spend—just real, trackable performance backed by a profitable return.
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