They tried adjusting bids and changing ad text, but nothing seemed to work. The cost per lead kept going up, and they were wasting their budget without results. That’s when they contacted us to take over the campaign. We looked at everything from their keyword setup to the search terms triggering their ads. What we found was a lot of wasted spend on broad keywords and irrelevant clicks. From there, we built a focused strategy that finally gave them the results they were looking for.
Helping a Towing Service Reduce Cost & Get More Calls with Google Ads
A local towing service reached out to us because their Google Ads campaign wasn’t working the way they expected. They were spending a lot of money each month but not getting enough calls in return. Even though they were getting clicks, most of those clicks weren’t turning into actual leads. They were frustrated and didn’t know what part of the campaign was causing the issue. Their goal was simple—more calls from people who actually needed help on the road.
Our Solution
We started with a full audit of their account to find where the ad spend was being wasted. Their ads were showing on broad terms and reaching the wrong audience. We restructured the campaign with the following steps:
- Set up high-intent keywords based on real search
- Ran call-only ads to drive phone leads
- Improved ad copy to match urgent roadside needs
- Monitored search terms daily and removed irrelevant one
- Set up call tracking and automated reporting
- Adjusted ad schedule to show ads during peak hours
Results
Before working with us, the towing company was spending $2,390 and getting only 54 conversions from 424 clicks and 3.98K impressions. That means each lead was costing them around $44.25, which was too high for their business to grow.
After we optimized their campaign, things improved fast. With just $855 in spend, they received 93 conversions from 184 clicks and 1.79K impressions. Their cost per lead dropped to only $9.19.
That’s a 79% lower cost per lead and a 72% increase in actual calls. On top of that, their return on ad spend more than doubled. We didn’t just reduce costs—we helped them build a working system that brings consistent calls and real results.
You Also Might Like
Google Ads Projects
Roadside Assistance Ads Portfolio
Google Ads Projects
Tire Change Results
Google Ads Projects