Google Ads for Roadside Assistance

Helping a Roadside Business Get Real Results with Google Ads

We worked with a roadside assistance company that was spending money on ads but not getting enough calls. They were running campaigns, but leads were low, and the cost kept going up. That’s when they reached out to us.

Getting real results from Google Ads isn’t just about turning the ads on. It takes a clear plan, strong setup, and smart daily decisions. You need to know your market, understand your customer, and keep improving how your ads run. Success doesn’t happen by chance—it comes from focus, consistency, and ongoing testing.

Our Solution

We began with a full campaign audit and quickly identified several inefficiencies: overlapping keywords, misaligned location targeting, and poor landing page experience. Instead of starting over, we rebuilt the account structure using proven frameworks tailored for high-intent, local emergency services.

  • client : Roadside Assistance Business
  • services : Google Ads
  • completed date : April 2025
  • location : USA

Results

Between April 16 and April 24, we generated 766 phone call conversions from high-intent users actively searching for roadside help. The campaign received 171,000 impressions and over 5,080 clicks, which led to a strong conversion rate and consistent lead flow throughout the week.

We kept the ad spend at $6,360 while maintaining a low cost per lead of approximately $8.30. By using mobile-first, call-only ads and service-specific keyword targeting, we ensured that each click had a high chance of turning into a real phone call. This setup allowed the client to handle a steady stream of incoming service requests and positioned the campaign for a strong return on investment with reliable, real-time lead generation.

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